When Less Creates More

A guide to making things matter

Dear Unlearners,

A rock is just a rock.

Until it's placed on a velvet cushion.

A chair is just a chair.

Until it's the only one in an empty room.

A signature is just a scribble.

Until it's the last one that artist ever made.

We think extraordinary requires special materials.

It doesn't.

We think it demands rare objects.

It doesn't.

We think it needs expensive thin…