When Good Enough Isn't

The Comfortable Path to Irrelevance

Dear Unlearners,

Good enough is a lie we tell ourselves to feel safe. It's the comfortable story that keeps us mediocre.

The market teaches us this lesson every day.

Blockbuster was good enough.

Kodak was good enough.

Nokia was good enough.

Yahoo was good enough.

Yet each of them disappeared not because they failed, but because they stopped pushing beyond …