When Good Enough Isn't

The Comfortable Path to Irrelevance

Dear Unlearners,

Good enough is a lie we tell ourselves to feel safe. It's the comfortable story that keeps us mediocre.

The market teaches us this lesson every day.

Blockbuster was good enough.

Kodak was good enough.

Nokia was good enough.

Yahoo was good enough.

Yet each of them disappeared not because they failed, but because they stopped pushing beyond good enough.

Good enough is where possibilities go to hide. It's the gap between what is and what could be. Between acceptable and remarkable. Between forgotten and remembered.

The market doesn't reward good enough. It rewards the remarkable. It celebrates those who push boundaries. It remembers those who refuse to settle.

The real cost of good enough isn't failure – it's invisibility. In a world of noise, good enough is silence. In a world of choices, good enough is forgettable.

The world doesn't need more good enough. It needs your best work. Your art. Your refusal to settle for less than remarkable.

Good enough is easy. That's precisely w…