Dear Unlearners,
You know that moment when someone says "we should wait for the right time"?
Here's the funny thing about the right time - it doesn't exist.
Tomorrow's already late.
When we say "let's wait" what we're really saying is "let's lose."
The market has a peculiar way of proving that the best time to start was yesterday, and the second best time is right now.
Consider this:
Every breakthrough innovation started too early.
Every market revolution was premature.
Every transformation began before anyone was "ready."
Netflix didn't wait for streaming technology to be perfect.
Amazon didn't wait for people to trust online shopping.
Airbnb didn't wait for people to feel comfortable sleeping in stranger's homes.
They started. They learned. They transformed.
The myth of perfect timing is just that - a myth. It's a comfortable story we tell ourselves to avoid the discomfort of uncertainty.
But uncertainty is where opportunity lives.
Think about this:
By the time it feels right, it's wrong.
By the t…
