The Art of Calculated Incompetence

Your weaknesses aren't the problem. Your strengths are.

Dear Unlearners,

Most people try too hard to be good at everything. That's a poor strategy.

Most of us waste precious energy trying to be good at everything. We see any form of incompetence as failure.

But being incompetent at the right things is a superpower. It sets boundaries, creates opportunities, and saves time.

Think about it:

When you're bad at something, people stop asking you to do it. When you fail enough times, they find someone else. When you consistently underperform, they lower their expectations.

I'm horrible at spelling. Can't spell words like entrepreneurship without spellcheck if my life depended on it.

This "incompetence" has become my secret weapon:

• Clients hire me for growth strategy, not writing

• I focus purely on what drives results

• My team of copywriters handles the words while I handle the vision

This isn't about avoiding responsibility or being lazy. It's about being intentional with your limitations.

But here's the catch: You can't fake it. You have to actually be bad. …