Manufactured Scarcity vs. Real Value

We've been trained to want what we can't have, but the smartest businesses give us what we actually need.

Dear Unlearners,

The economy runs on a simple equation: value for money.

But somewhere along the way, we confused scarcity with value. They're not the same thing. Manufactured scarcity is the artificial limitation of something that could be abundant.

• Limited edition sneakers made in the millions.

• Digital courses with "only 50 spots available" that cost no…