5%

The 95/5 rule: Why being slightly better makes all the difference. The secret to success isn't being the best - it's being better than 95% of everyone else.

Being the 1% of anything is very hard. But to be the 5% is doable. Simply most people are too lazy or impatient to ever get there. Majority of the people you meet are doing a horrible job at whatever they are doing.

95% of marketing agencies don't even know what they are doing. My clients would tell us about their past experiences with other agencies, it…