5%

The 95/5 rule: Why being slightly better makes all the difference. The secret to success isn't being the best - it's being better than 95% of everyone else.

Being the 1% of anything is very hard. But to be the 5% is doable. Simply most people are too lazy or impatient to ever get there. Majority of the people you meet are doing a horrible job at whatever they are doing.

95% of marketing agencies don't even know what they are doing. My clients would tell us about their past experiences with other agencies, it doesn't even make sense half of the time. Most agencies are living in the past, you need to hire people who can walk you into the future. You want to hire the 5% that are actually constantly learning and improving.

95% of the food at the supermarket is not even good for you, there are more options than we need. You need to focus on the 5%, the whole, nutritious foods that will fuel your body and mind.

95% of books are garbage, including books on bestselling lists. Most are written and tailored to be sold, not to be spreading enlightenment. Authors are writing books that they know would work well in the market because they have bills to p…